Enjoyable Informal Learning at Cultural Heritage Site using Mobile Augmented Reality: A Conceptual Model

Currently, learning at cultural heritage sites is not adequately provided and supported by the current existing information display provided at the sites although visitors require it. Mobile augmented reality is an alternative way to cater the problem which could enhance the visiting experience through the concept of enjoyable informal learning. Therefore, this study proposes a conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning experience for the visitors. Critical analyses, literature review, and comparative studies of seven related conceptual models are conducted to define the research gap and suggest the components of the proposed model. The outcome of this study is the proposed model which is expected to be as a guideline for the development of mobile AR application for cultural heritage sites, where visitors would enjoy and learning informally with the application.